PewDiePie is not some viral one-off where the novelty fades the second the video ends. What’s scary is that there is no way to dismiss this as some kind of outlier phenomenon that will come and go. But the aggressive stupidity of PewDiePie may finally force a question the world has postponed addressing for far too long: What does the popularity of these dolts say about the generation of kids worldwide that are making them icons? Truth be told, he’s not all that different stylistically from previous top YouTubers, going back to the Fred Figglehorn character that became one of YouTube’s first breakout stars several years ago, or Smosh, the comedy duo that is still going strong at No.
To look at PewDiePie slack-jawed is to look in a mirror and see your own irrelevancy staring back at you. That can be the only explanation as to what separates you from so many others who actually appreciate this content. If a barrage of images and sounds that enthrall so many come across as positively incomprehensible to you, congratulations: You just confronted the cold, stark reality that you are horribly, irrevocably old. That’s more than any other of the pop-culture figures you’d expect would be the frontrunner, from Justin Bieber to Lady Gaga.Īnd how does someone you’ve never heard of manage to get 2.6 billion views for his videos, which are part of the vast stable of channels operated by multichannel network Maker Studios? Blathering like a blithering idiot, apparently.įoul-mouthed PewDiePie jabbers nonsensically to the fans he calls “bros” primarily about videogames in a voice that reminds you of a young Bobcat Goldthwait between hits of nitrous oxide. PewDiePie (rhymes with ‘cutie pie’) is the alter ego of Felix Arvid Ulf Kjellberg, a 23-year-old Swede who has 12.6 million subscribers on YouTube. Not if you want to retain your sanity.īecause if you are over voting age and take a look at PewDiePie, your reaction will be fear - in more ways than one. How can you reasonably expect to produce successful content if you aren’t familiar with how other people out there are succeeding?īut before getting a glimpse of what is the hottest attraction on YouTube right now, here’s a one-word warning: Don’t. As an entertainment industry professional, you are obligated to check out anything and everything in the media business that’s attracting buzz out there.
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